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Author Topic: Pfizer To Give Away Prescibed Drugs To THose Who Lost Jobs  (Read 3979 times)
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« on: May 16, 2009, 08:18:19 am »

Pfizer To Give Away 70 of Its Most Widely Prescribed Drugs To Those Who Lost Jobs

May 15, 2009
      Pfizer on Thursday announced a new program that would provide some of its existing customers access to more than 70 types of medications at no cost if they have recently been laid off or lost their prescription drug coverage, USA Today reports. The program -- called MAINTAIN, or Medicines Assistance for Those who Are in Need -- will begin July 1.

To receive the drugs, individuals must show that they have been unemployed since Jan. 1 and that they no longer have prescription drug insurance. They also must prove that they cannot pay for their medications and that they were taking a medication listed under the program for at least three months prior to losing their jobs. Those who meet the eligibility requirements would receive their medications at no cost for up to one year, or until they have insurance coverage. Pfizer will accept applications through Dec. 31 (Petrecca, USA Today, 5/15).

According to the AP/Detroit News, medications listed for the new patient drug-assistance program include some of Pfizer's "top money makers," such as the anti-cholesterol drug Lipitor, the painkiller Celebrex, the fibromyalgia treatment Lyrica and the impotency treatment Viagra (Johnson, AP/Detroit News, 5/14).

Ray Kerins, a spokesperson for Pfizer, declined to reveal how much the program would cost the pharmaceutical company or how many potential customers might benefit from it (Bloomberg/Miami Herald, 5/15).

According to the AP/News, the program "could earn Pfizer some goodwill" after "long being a target of critics of drug industry prices and sales practices" (AP/Detroit News, 5/14). Scott Morgan, president of ad agency Brunner, said, "It goes beyond goodwill. There's definitely a marketing strategy behind this about defending against generics and maintaining your consumer base. ... It's a pretty savvy move" (USA Today, 5/15).





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« Reply #1 on: May 17, 2009, 08:37:40 am »

• Are taking a Pfizer medicine
• Have recently become unemployed
• Have no prescription coverage
• Are experiencing financial hardship
There is a new program called
[/color]
Pfizer MAINTAIN™ that may be able to help.
It’s easy to know if you, or a loved one, are eligible:
1. Have you become unemployed since January 1, 2009?
2. Were you taking a Pfizer medicine for at least 3 months prior to unemployment
and enrolling in the program?
3. Do you lack prescription drug coverage?
4. Are you experiencing financial hardship?

The application process is easy and straightforward:
Step 1: Get the application immediately by calling 866-706-2400, or visit www.PfizerHelpfulAnswers.com
after June 1st to download a copy.
Step 2: Complete the easy, one-page application and mail it to Pfizer MAINTAIN. Pfizer will process your
application within 2-3 weeks.
Step 3: If your application is approved, your medicine will be sent directly to your home for up to one year
or until you become re-insured (whichever comes first).

The program, which applies regardless of prior family income, will be open for enrollment through
December 31, 2009 and applies to eligible Americans who have become unemployed since January 1, 2009.
It is designed to help recently unemployed Americans and their families who are uninsured and who are taking
Pfizer medicines to continue treatment for free for up to one year or until they become re-insured (whichever
comes first). More than 70 Pfizer primary care medicines are available through the program.


For those who do not qualify for Pfizer MAINTAIN, there may still be help available through Pfizer Helpful
Answers®, a family of patient assistance programs for the uninsured and underinsured who need help getting
Pfizer medicines. To find a program that may be able to help, call 866-706-2400 or visit
www.PfizerHelpfulAnswers.com.
« Last Edit: June 17, 2010, 11:12:58 am by Adminஐﻬ » Logged


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www.LupusMCTD.com Represents:
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